As the owner of many of South Africa’s most loved financial brands, Telesure Investment Holdings is at the leading edge of the financial services industry.

The purpose of “finding a better way” is at the heart of all they do and is what makes them an unstoppable force.

The rebrand was an important part of executing against their business strategy and was a timely change to ensure the brand was representative of the scale, stature and nature of the business they are today.

TIH’s purpose and persona was carried through into a transformed visual and verbal identity that leaps away from the static, print and predominantly insurance-oriented past into a trailblazing, energetic, connected, people-centric visual identity, all while building on the strengths of the existing brand.

We delivered a comprehensive, turnkey brand roll-out across all TIH offices in South Africa.